No matter what you’re selling, be it soap, cars, books or your talents, you need to define your brand. Here are a few highly recognizable brands:
There is no question about what you’re getting when you see these brands.
Writers strive for a recognizable brand, as well.
The first most recognizable aspect of our brand must be our name. Put your name everywhere.
Secondly, our faces will become recognizable. Get a professional headshot.
Third, is our content – the content of our books, our blogs and our socializing must be consistently in our own voice.
An author’s brand must be authentic, relatable and engaging.
If you missed my friend, Natalie Hartford’s post on Monday, you need to find a few minutes to go read it. I borrowed her idea which was this:
Define your brand with a list of 10 words
This is one way to determine the essence of you with regard to your brand.
Natalie’s list was fabulous and so right on. Do check it out but, first here are my 10 words (okay, so they’re phrases):
1. Playful & Sensual Redhead
2. Steadfast Friend
3. Relationship Savvy
4. A Multifarious Creative
5. Fitness Fan
6. Harley/Sports Car-Girl
7. Knowledge Junkie
8. Passionate Writer & Avid Reader
9. Rock & Roll & Classic Movie Devotee
10. Laughter and Chocolate Addict
I know I am so much more than the image these phrases paint but, these phrases relate most to my writing and the image I want to promote. Defining my brand in 10 WORDS is an ongoing progress.
Does that give you an image of my personality and my writing? What are your 10 words/phrases?
When you’re ready to self-publish your book, you know there will a long list of tasks to perform, but then you’ll be done, right?
Marketing and promoting your book can be equally time-consuming. That’s why I just had to pass this along.
1. Addicted to eBooks – Must have 5 Amazon reviews before submitting.
2. Author Marketing Club – Submit your book with their Free Kindle Book Submission Tool.
3. Indie Books List – Submit an excerpt of 1500+ words.
4. GalleyCat Facebook Page – You can post your book in their New Books section.
5. Free Kindle Books and Tips – Book must be free in Amazon’s Kindle Store and have an average of 4 out of 5 stars.
6. Flurries of Words – Free and paid book promotion options.
7. Books on the Knob – Bargain books, free books and book reviews for all eReaders.
There are a whole lot more over at Galley Cat – check it out!